If there’s one thing about AI, it’s hard to predict the way it will play out. Hard to predict who will benefit, and who will not. On one hand, we hear of trillion dollar market caps. On the other, of businesses that are resizing.
Friends casually ask over coffee: “How invested are you in AI? Is it a bubble already, or should I invest more?"
Today, making money decisions requires active, focused effort. Every day, market movements, headlines and new products continuously demand attention.
Our investments are scattered across banks, funds, vaults and custodians. Every decision requires gathering and assessing many product options. We track personal finances in spreadsheets of growing complexity. Every time the market makes a big move, we worry about losses or missed opportunities.
Yet most of us don’t want to actively manage our money - we just want an outcome that helps meet our life dreams.
But the mental load is heavy.
So we seek trusted guides, friends, family, bankers, distributors, brokers, advisors, or the likes, to simplify our financial decision making.
Good advisors are a precious few.
Good advisors are a rare breed too. Hard to find. Harder to access.
In developing countries like India, only the wealthiest can afford to access the few good ones. Even in developed economies, quality advisors are relatively few and dwindling in number.
So, personal finance becomes a do-it-yourself problem. Over 30% of the world today DIY’s their finances - with numbers exceeding 70% in developing markets.
Agentic Finance
Agents represent a new approach to solving this age-old problem.
They aren’t just better Apps. But a new paradigm that enables greater automation of the entire decision process, while personalising at scale.
An agentic system for money isn’t just a tool you operate - it becomes a system that operates for you:
It understands your intent.
It recognises your context.
It guides decisions.
It executes autonomously, with consent.
It learns over time.
And it becomes your confidant over time. Someone you can speak with or question, without feeling judged.
Imagine a world where money management becomes…
Adaptive - where your evolving goals, needs and preferences are continually observed to provide you customised products from the most suitable financial providers
Autonomous - where personal agents negotiate on your behalf with banks, insurance providers and fund houses (each of which will likely have their own agentic reps) to identify the best deployment of your money into the most suitable products; where money takes care of itself, instead of being your weekend chore.
Assuring - where you know the answer to the age-old question ‘Am I doing Ok?’ - anytime, anywhere and in a manner that gives you calm confidence.
No dashboards. No constant checking. Just quiet confidence.
That’s the promise with agentic finance.
Qonfido
@Qonfido